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Posts Tagged ‘Ideas’

Christie Anthoney talks about the Fringe Poster Competition


Christie Anthoney, Adelaide Fringe Director, talks about the 2010 Poster Competition. If you want to know more check out the 2010 Poster Competition Design Brief.

Fringe Opening Night Video 2009


Fringe Family Weekend 2009


Ten Things You Didn’t Know about the Fringe



  1. The ‘Fringe’ began as a movement of artists who performed and operated outside the main festival program but during the Festival’s time frame right from the beginning of the First Festival in 1960
  2. The first independently organsied Focus (Fringe)Festival was held in 1976 after the incorporation of Focus Inc in 1975.
  3. In the 1978 FOCUS Festival  Busking was allowed for the first time.
  4. The 1980 Fringe Festival saw the First Fringe Awards being made- The Advertiser announced it would make a special award to a Focus (Fringe) production each week of the Festival
  5. In 1988 for the first time the Fringe operated a rock music circuit with some of the best-known names in Australian and overseas music
  6. In 1992 Focus: Adelaide Festival Fringe – adopted and incorporated a new name – Adelaide Fringe and a new rationale – to broaden the role of the organisation.
  7. Also at the 1992 Fringe, Bob Dylan snuck through the back entrance of the Star Club, past a temporary Fringe toilet block, to see the well known group ‘Stomp.’
  8. In 1994 more than 3000 performers from around Australia and the world presented work at this Fringe
  9. Fringe 2000 had the biggest program ever but also the most culturally and creatively diverse.
  10. In 2006 it was announced was that the Fringe would  become annual.

2009 Winner – David Blaiklock


The 2009 Adelaide Fringe poster competition was taken out by David Blaiklock, a UniSA Illustration and Design lecturer. The idea behind the poster was about finding your ‘inner voice’ and what better way to do that than with the Adelaide Fringe!


What is you creative background (current)?
My ‘creative background’ is as a designer, illustrator and artist. I have been practicing in these areas for 18 years and am currently lecturing at The University of South Australia in the School of Art, Architecture and Design. I am the course coordinator of Illustration Design within the Visual communication program. My business, Ekaada Art & Design which I run with my partner, specialises in Illustration commissions and also undertakes design and art projects.

Visit my lecturer homepage and the course that I teach. My professional work and portfolio can be viewed online at:

What was your creative background (at the time of winning the competition)
As above

Why did you decide to enter the competition?
The Fringe is my favourite Adelaide Festival and I have always dreamed of winning the Fringe Poster competition since I first saw one of the festival posters as a Design student. I can recall the year, 1992, and remember I first saw the poster at Al Fresco Café on Rundle St.


How did you come up with your winning design?
My winning design was developed from an idea that I recorded in my most recent ‘art/idea’ journal.
I completed a series of small thumbnail drawings that explored the idea of the inner voice, a representation of the inner self that is expressive, brash, bold and colourful. I have been doing these types of small figurative thumbnail figures for sometime now, they help me to quickly examine and record an idea.

I thought this particular concept and image would be great as a Fringe poster because the Adelaide Fringe is to me, an expression of Adelaide’s inner self. I see Adelaide as normally quiet and reserved, the Fringe is a time when Adelaide comes alive, is expressive and celebrates artistic diversity.

Where did you look for inspiration?
I have kept these ‘art/idea’ journals / visual diaries since finishing my studies in 1992. Artist, Margie Hooper, a teacher of mine had a great influence on me and always encouraged the use of these journals to develop as an artist. The work within my journals is always based on visual ideas, drawing practice and visual experiments which I am doing all of the time. My journals act as a database of ideas and experiments that I can gain inspiration from at anytime.

Had you entered the Adelaide Fringe Poster Competition before?
I have entered the competition about 5-6 times over the past 10 years.

What did winning the Adelaide Fringe Poster Competition do for you/ your career?
Winning the Adelaide Fringe poster has enhanced my profile and reputation as a designer, illustrator and artist within the community. It also helped to inspire some of my illustration students at the University of South Australia by seeing their teacher’s work gain a high level of public recognition.

What was it like to be in Adelaide with the streets plastered in your image?
I was very excited to see the image absolutely everywhere. I found it very intriguing and was delighted to see how well it worked within so many settings, as a poster should. I even took and gathered as many photos of the poster in different settings as I could and started a group on Facebook called, ‘Spot the Adelaide 2009 Fringe Poster’, where anyone can see them. There are even photos of the poster on the Great Wall of China.



Do you have any advice for people entering this year?
Make sure that you have a strong and clear idea of what your poster is depicting and ensure that your design can be extended beyond the poster format. The poster is the catalyst for the Adelaide Fringe event; it becomes the image of the Fringe, which must be conveyed on and through a variety of media, formats and merchandise.

What is your favourite past Adelaide Fringe poster? (not including your own)
My favourite past Adelaide Fringe poster is definitely the 1992 poster.

2008 Winner – Hat Morgan


Hat Morgan, a visual communications student at the time, won the 2008 Adelaide Fringe Poster Competition with her babushka’s with exploding heads. A very versatile image, it translated well for all types of design applications.

Hat Morgan

Creative Background (current)
I am based in Sydney, working as a freelance designer.

Creative Background (at the time of winning the competition)
I was in my final semester of a Visual Communications degree at the University of South Australia.

Why did you decide to enter the competition?
I designed the poster as part of a uni assignment. I figured that I’d gone as far as getting it printed to the required size; I may as well enter the competition!

How did you come up with your winning design?
During my final year at uni, I kept a visual journal – a scrap book of images, wrapping paper and colour combinations that I loved. When designing the poster, I immediately turned to these journals. I trawled through them, making a collection of ‘fringey’ things. A couple of images were real stand outs, so I played around with them for a while, blowing them up on the photocopier and cutting and pasting them down to create my crazy little babushka dolls.

Meow Meow at the Poster Launch

Where did you look for inspiration?
As well as my journals, I researched event posters – not just for the fringe, but for music festivals, art exhibitions and other big events. I found that the best posters, well, the posters that I thought were most successful, had a clean, iconic image and weren’t too cluttered, so I worked towards creating something like that.

Had you entered the Adelaide Fringe Poster Competition before?
No. I’d heard alot about it though and had contemplating entering a couple of times.

What did winning the Adelaide Fringe Poster Competition do for you/ your career?
It obviously gave me some great exposure – a perfect way to enter the design industry!

What was it like to be in Adelaide with the streets plastered in your image?
It was pretty incredible. I actually put off moving to Sydney by one month, just so I could stick around Adelaide and soak it all in. The coolest thing for me was seeing my little characters animated on tv.




Do you have any advice for people entering this year?
Have fun! Don’t try and please other people with your poster. Just make something that you think is impressive.

What is your favourite past Adelaide Fringe poster? (Not including your own)
The 2007 Adelaide Fringe Poster-  The pork chopper.

Hat Morgan and Christie Anthoney

2007 Winner – Ryan Stephens


For the first annual Adelaide Fringe, Ryan Stephens won the 2007 Poster Competition with his graphic illustration of a flying pig, alternatively known as the ‘Pork Chopper’. The poster launch was held at the old Balfours Pie Factory on Morphett Street which inspired a theme of bakers and baked goods.

Christie Anthoney and Ryan Stephens

What is your creative background?
Currently senior graphic designer at Mango Chutney. I also do some design and web stuff freelance.

What was your creative background (at the time of winning the competition)?
Graphic designer at Mango Chutney.

Why did you decide to enter the competition?
I think my Dad reminded me it was coming up. I had been doing a lot of commercial work at the time and thought this would be a real creative outlet to do whatever I wanted. It wasn’t so much about trying to win a competition but was more about me coming up with something that was fun to make, let me experiment with some different techniques and that ultimately I was happy with.

How did you come up with your winning design?
I went through the usual design process – I read the brief many times. For 2007 the brief also included a song component so I listened to that repeatedly. I find a lot of inspiration in music and this helped me get a feeling for the tone I wanted to set for the poster. Then I did a bit of research about the Fringe and how it connects with Adelaide. I think I came up with the actual concept of ‘pigs might fly’ while I was in the shower, which I find is a great place for coming up with ideas.

The actual artwork took me a weekend to make but Id probably spent a good 3-4 weeks before hand thinking about it, sketching ideas and taking photos.


Where did you look for inspiration?
I find inspiration all over the place, often its something random I see when Im out. I also find books, blogs, art, magazines, music, architecture, nature and working with other designers inspiring too.

Had you entered the Adelaide Fringe Poster Competition before?
No, this was the first time I had entered the competition (maybe it was beginners luck).

What did winning the Adelaide Fringe Poster Competition do for you/ your career?
It was a real confidence boost for me. I had put a lot of myself in my poster and having it being chosen really validated what I do and what I am capable of.

Career wise its given me some credibility. Its also introduced me to the wonderful people at the Fringe who get me to work on their website and other bits and pieces.

I’m always surprised how well people remember the past Fringe posters. I dont think many other events in Adelaide have such a lasting impression as the Fringe.

It also looks great in my portfolio.

Winner - Ryan Stephens

What was it like to be in Adelaide with the streets plastered in your image?
It was surreal seeing this image that I’d created probably six moths before suddenly pop up everywhere at once. I remember seeing the TV ad for the first time and thinking “Hey, I did that!” It was quite a buzz.

Do you have any advice for people entering this year?
I think coming up with a strong idea is the most important thing. And be bold!

2007 Poster Launch

What is your favourite past Adelaide Fringe poster? (not including your own)
I really liked the 2009 Fringe Poster. I thought the orange really stood out and the texture and quality of the illustration captured what the Fringe is all about. Its was also translated well to the website.


2009 Adelaide Fringe Television Commercial


The 2009 Adelaide Fringe TVC featured the two characters of the poster trying to get the attention of a couple of passerbys. Literally taking apart the walls, this is a great example of just how far the poster design can be stretched. This won the Adelaide Art Directors’ Club Award for Direction and Visual Effects. Designed by Resin.

2008 Adelaide Fringe Television Commercial


A bit more subtle than the 2007 Adelaide Fringe TVC, the 2008 TVC featured a babushka peeking out from around corners. The 2008 Adelaide Fringe Opening Night had an amazing line up including the Presets and I Heart Hiroshima, which was considered to be worth making a song and dance about. Designed by Resin.

2007 Adelaide Fringe Television Commercial


The 2007 Adelaide Fringe Television Commercial featured artists which were part of the program. The idea was that the Fringe was taking over the streets of Adelaide and it utilised a lot of street footage in a 3-D format. Designed by Resin.

2008 Design Applications


The 2008 Adelaide Fringe Poster design involved two babushkas with heads exploding with excitement. Nicknamed Kenny by the Fringe staff, the smaller babushka doll was applied to wide range of merchandise including Men’s, Women’s and Children’s t-shirts.


The Adelaide Fringe also produced a Crumpler Bag, cap, buttons and stubby holders with the image.


As well as the wide variety of print materials including the Fringe guide and post cards the Adelaide Fringe also produced desktop wallpapers and screensavers for the general public to download. The babushkas also worked well for Fringe Family Weekend signage.

Fringe Family Weekend 2008

Please note:  All applications are designed and produced by the Adelaide Fringe. It is not the responsibility of the Adelaide Fringe Poster Competition winner.

2009 Design Applications


The 2009 Adelaide Fringe Poster design incorporated two main elements. The Adelaide Fringe 2009 Logo and the Mohawk man with loudspeaker. Each of the elements were adapted for Fringe merchandise including Men’s, Women’s and Children’s t-shirts.


The Adelaide Fringe also produces a limited edition Crumpler bags, buttons, caps and stubby holders.


The Adelaide Fringe poster image was also used to announce the arrival of the Fringe with street banners across Hindley, Rundle and Gouger Streets. Banners were also used on Adelaide Fringe venues and to promote Fringe events in Rymill Park.



Please note:  All applications are designed and produced by the Adelaide Fringe. It is not the responsibility of the Adelaide Fringe Poster Competition winner.

2009 Adelaide Fringe Photos


Adelaide Fringe 2009 saw the return of the Fringe Parade. Over 80,000 people lined the streets to see thousands of artists, community groups and the general public herald in the second annual Fringe!



Space was at a premium at Rymill Park during Adelaide Fringe 2009 Opening Night.

Opening Night Walkway

The Buskers entertained crowds in the specially built arena in Rymill Park.

Buskers 2009

Yes, everyone can be a part of a Fringe show. We’re open access!


The Snuff Puppets Giant Snail was a crowd favourite at the Fringe Family Weekend.


Did we mention that the Fringe takes over the streets?


Children having a blast at the Fringe Family Weekend.

Family Weekend 2009

Unsuspecting punters took part in a Flash Mob project as part of Adelaide Fringe 2009.

FlashMob 2009

Hundreds of flashmobbers listened to their ipods as they opened umbrellas, had thumb wars and hit each other with balloons.

FlashMob 2009 with Umbrellas

For the second year, the Adelaide Fringe headed to Port Augusta to put on Desert Fringe, featuring Warren Milera and Band with Bronwyn Stuart.

Desert Fringe in Port Augusta

See more Adelaide Fringe pics and upload your own at:

2008 Adelaide Fringe Photos


A picture tells a thousand words and so these pics are to show you around the 2008 Adelaide Fringe!
However we don’t have any pictures of the record breaking Heat Wave that happened during Fringe time. If you do, upload your pics at:

Fringe Factory

Below: The 2008 Adelaide Fringe Opening Night Street Party, Rundle St was packed!

Rundle St Crowd

The Presets played to a capacity crowd of around 60,000 happy punters.

Opening Night 2008

Chilling out at the Bang Bang Bar, Adelaide Fringe Opening Night 2008.

Bang Bang Bar @ Opening Night

Adelaide Fringe hosted the Adelaide International Buskers Festival. The English Gents (below) took out the audience prize.

Buskers 2007

Also featuring at the Buskers Festival was SK8CRCS “A Skateboard Circus”.

Buskers on Rundle St

And the zinesters were back, taking over the Fringe Factory Theatres.

Zine Fair 2008

See more Fringe pics and upload your own at:

2007 Adelaide Fringe Photos


See the sites and delights of Adelaide Fringe 2007. Got your own pics you want to share?
Upload them at:


Movin’ Melvin Brown, still kickin’, still tappin’ and still singin’!


See more Adelaide Fringe Photos and upload your own at


Adelaide Fringe 2007 Opening Night Party featuring salsa dancers.


Showcasing the wonderful weather we have in Adelaide during Fringe time, we believe this is comedian Mark Trenwith.


The 2007 Opening Night Concert rocked out with Kid Confucius, Infusion, DJ Sveta and Track Team.


Adelaide Fringe 2007 saw the start of the Fringe Zine Fair.


Just chilling with the pork chopper down in Fringe Alley.


See more Adelaide Fringe Photos and upload your own at

2007 Design Applications


For the first annual Adelaide Fringe in 2007, a wide variety of merchandise was created. This included t-shirts that allowed everyone to show their love for the Fringe.


See some street applications of the 2007 Adelaide Fringe poster including a FringeTix sign and street banner across Gouger Street.



Please note:  All applications are designed and produced by the Adelaide Fringe. It is not the responsibility of the Adelaide Fringe Poster Competition winner.

2009 Adelaide Fringe

20 Vote

2009 Fringe Poster

The 2009 Fringe Poster was designed by local illustrator David Blaiklock.
The Poster featured an etched fella with a buzzing mohawk.
Christie Anthoney, Fringe Director said, “When I first saw David’s illustration it struck me as a strong, simple and strikingly beautiful image. It says heaps about the Adelaide Fringe which gives everyone the opportunity to release the artist within. The Fringe makes it possible for anyone’s artistic voices to be shouted LOUD and David’s image captures this in a compelling way.”
Read all about David Blaiklock, 2009 Poster Winner.

2008 Adelaide Fringe

12 Vote


The 2008 Poster was designed by Hat Morgan.
Two cheeky babushka dolls are the lead characters in the 2008 Fringe poster. One is holding a wad of Fringe tickets and her head is exploding with Fringe excitement, the other is a little character with large pink glasses eager to see the Fringe for the first time.
“We loved the idea of the Fringe being a mind-blowing experience (literally in this case!) Hat’s characters are cheeky, emotive and a little off the wall, all traits that feature strongly in the Fringe,” said Fringe Director, Christie Anthoney.
Hat Morgan, a 24 year old visual communications student at University of South Australia, said “I loved the opportunity to submit a poster design for the Fringe, an event that I have been going to for as long as I can remember!”
Read all about Hat Morgan, 2008 Poster Winner.

2007 Adelaide Fringe

18 Vote


The 2007 Adelaide Fringe Poster was designed by Ryan Stephens.
Ryan Stephens, a 26 year old Adelaide born graphic designer, was unanimously voted the winner in 2007. The inspiration for the image came from the much loved pig sculptures situated in Adelaide’s Rundle Mall.  Stephens said, “Creating a poster for the Fringe competition was the perfect opportunity to do something a bit crazy and less corporate.” “Ryan Stephen’s image captured the judges’ attention from the moment we saw it, I was taken with the cheekiness of the image straight away.  The concept, detail and originality are to be commended – all the imagery is original photography and artwork”, said Christie Anthony Fringe Director.
Read all about Ryan Stephens, 2007 Poster winner.

2006 Adelaide Fringe

20 Vote

2006 Fringe Poster

The 2006 Adelaide Fringe Poster was designed by Robert Tiley.
The Poster , the fusion of the internationally recognised Japanese symbol of peace, the paper crane, and the designs of previous Adelaide Fringe posters, gives strong, direct and powerful emotive expression to the vision of Adelaide Fringe 2006 and its mission beyond next year – driving the creative capacity of people to engage in a constant process of exciting, confident, vigorous cultural renewal.

2004 Adelaide Fringe

8 Vote

2004 Adelaide Fringe

The 2004 Adelaide Fringe Poster was designed by Nick Boyce.
At the time the then 25 year old was a graphic designer with design group Triplezero.  In his spare time Nick works on a web design portal he created, called Anarchitect and in the hours when he should be sleeping, he designs various products and books. “Nick’s poster was chosen for several reasons, first off it fulfilled the brief; Atmosphere electric in a city transformed but primarily it was a response to the outburst of passion and excitement that drew us to it.  It was full of life and energy; and it radiated optimism”, said Karen Hadfield, Adelaide Fringe 2004 Artistic Director.

2002 Adelaide Fringe

9 Vote

2002 Fringe Poster

The 2002 Adelaide Poster winner was Luke Scholes.
The then twenty-five year old Luke Scholes was a freelance graphic designer. He had been a lecturer in graphic design at the Northern Territory University and had relocated to Sydney. Luke’s design  was chosen for three reasons: it was a really joyful and celebratory image, it was accessible to everyone from three year olds to ninety year olds and finally because it fit perfectly into the Necessity is the Mother of Invention and Analogue vs Digital themes for Adelaide Fringe 2002.

2000 Adelaide Fringe

4 Vote

2000 Fringe Poster

The 2000 Adelaide Fringe was held from 25 February to 19 March.
The Fringe 2000 poster was designed by Joel Catchlove.
Fringe 2000 was “about independence, freedom and fun”, it was dedicated to Fringe Patron Don Dunstan. His alternative vision of social justice and cultural diversity for South Australia lives on in this festival.

1998 Adelaide Fringe

4 Vote


The 1998 Adelaide Fringe was held from 20 February to 15 March 1998.
The 1998 poster was designed by Glen McClean and David Sinclair.
Fringe 1998 was billed as the most extraordinary event yet!
The Opening Night Street Parade was held on Friday 20 February on Rundle Street. The Fringe Parade began the 1998 Fringe with the largest craziest parade ever to take to the streets of Adelaide.

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