If you were anywhere near Rundle Mall last Thursday, you can’t have missed the giant white cube that took over Gawler Place Canopy for what was certainly more than your average poster launch…
From the outside the cube gave away nothing of the Adelaide Fringe 2011 poster design so we encouraged the whole of the city to come along and pop their head under to see what all of the fuss was about. As some people approached with sheer determination to find out what was inside, others made their way towards it with a hint of hesitation in every step. Regardless of initial reactions to the mysterious obstacle, everyone that ventured under came out with a smile on their face be that from the live animation of the poster and infectious music that accompanied it or from the realisation that this was just a glimpse of the transformation that the city will undergo for Adelaide Fringe from 18 February – 13 March, 2011.
If you missed out on the action of last week, you can check out more of the pics on our Flickr OR if you were there and have any pics you would like to share then join our Adelaide Fringe Flickr group and add your photos to the set.
Did you make it along? What did you think?